BagBible

Designer Bags from A to Z
07
May

NEW YORK, May 6 (Reuters) – Italian fashion house Gucci sued rival fashion and leather goods label Guess Inc. on Wednesday, claiming it copied a dress design and several trademarked logos.

Gucci accused Guess Inc (GES.N) of imitating trademarked designs, including a green and red stripe, a repeated interlocking GG mark and stylized G mark it emblazoned on accessories like handbags, belts, gloves, watches and glasses.

The lawsuit, which was filed in Manhattan federal court and seeks unspecified monetary damages, also accused Guess of copying a dress featuring an interlocking GG diamond motif.

“Rather than going through the effort and expense of developing and creating their own unique designs, defendants have chosen to target Gucci by knowingly and slavishly replicating Gucci’s world famous design elements and designations,” the lawsuit said.

Article from Reuters

After reading that news article I immediately thought about Target. I’ve seen so many copycat designer handbags sold on Target. They are not counterfeits, since they use their own brand. However, the designs of the Target bags are almost identical to the high end designer bags. I am aware that Target has been collaborating with many designers in producing affordable designer goods, but this is not it.

Here are some examples:

Louis Vuitton Mahina Copycat from Target

Louis Vuitton Mahina Copycat from Target

Louis Vuitton Mahina

Louis Vuitton Mahina

Image from Target

Image from Momist

Chloe Paraty Python Copycat from Target

Chloe Paraty Python Copycat from Target

Chloe Paraty Phyton Tote

Chloe Paraty Phyton Tote

Image from my camera Image from Net-A-Porter

I can’t help but wonder: Is it ok for Target to sell these bags? Where do you draw the line between counterfeits and copycat?

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One Response to “Gucci Sues Guess, How About Other Look Alikes?”

  • Yes, I have noticed that as well. That is good they are getting sued..Guess has enough manpower to become creative on their own. they are just riding the coat tails of a luxury brand.

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