BagBible

My last Fendi bag review was somewhat harsh.  However, today I will give this Fendi Two-Tone Baguette a glowing review because it totally deserves one.  I love how this bag looks.  The contrasting color, the chain-strap combination and the vertical stitching work beautifullytogether. When I’m thinking of a small rectangular bag with a chain, I immediately think of Chanel 2.55.  However, this bag has a whole different twist. Somehow, I think this bag is more chic and youthful than the Chanel 2.55. Fendi did a great job this time around.

From Net-A-Porter $1,350

Win a Fendi Baguette from Ideeli! This event will start on Sunday, May 24th.  No purchase needed, just log in and enter. If you are not a member yet, click HERE for the invitation!

Fashion’s First Family

In the 1920s, when Adele and Edoardo Fendi ran a small shop in Rome, peddling fine leather and fur goods, they had no idea that one day it would become a global fashion powerhouse. By 2008, thanks to their five savvy and extremely stylish daughters: Paola, Carla, Anna, Franca and Alda, the Italian brand is coveted from here to Dubai.

During their worldwide expansion, the Fendi sisters were clever enough to hire the legendary design guru Karl Lagerfeld, who helped create everything from housewares to handbags, including the famous baguette that launched a thousand look-alikes and a few sample sale frenzies during its time. Fendi’s signature double F logo stamped on all of their premium products, has lured celebrities from Mischa Barton to Sarah Jessica Parker to Kanye West, who once shaved the symbol into his head. Talk about brand loyalty.