BagBible

Win a Miu Miu Bauletto from Ideeli! This event starts Monday, May 25th.  No purchase needed, just log in and enter. If you are not a member yet, click HERE for the invitation!

Young at Heart

Before each designer and her mother decided to introduce a “younger, hipper” spin-off line, there was Miu Miu. When the academic-turned-fashion designer Miuccia Prada launched her collection in 1992, it was the subject of some head-scratching. How could the Milan-based fashionista top the winning formula of Prada, her Italian megabrand which has launched countless trends and even more look-alike designs?

Easy. She did it by creating a collection that is equal parts serious fashion and serious fun: from sixties-style swing coats to colorful frocks to artful accessories. Perhaps that’s why it’s a favorite among the cool girls in Hollywood like Maggie Gyllenhaal, Selma Blair and Kirsten Dunst, who’ve all starred in Miu Miu’s advertising campaigns. Now that’s what we call a celebrity endorsement.

Win a Fendi Baguette from Ideeli! This event will start on Sunday, May 24th.  No purchase needed, just log in and enter. If you are not a member yet, click HERE for the invitation!

Fashion’s First Family

In the 1920s, when Adele and Edoardo Fendi ran a small shop in Rome, peddling fine leather and fur goods, they had no idea that one day it would become a global fashion powerhouse. By 2008, thanks to their five savvy and extremely stylish daughters: Paola, Carla, Anna, Franca and Alda, the Italian brand is coveted from here to Dubai.

During their worldwide expansion, the Fendi sisters were clever enough to hire the legendary design guru Karl Lagerfeld, who helped create everything from housewares to handbags, including the famous baguette that launched a thousand look-alikes and a few sample sale frenzies during its time. Fendi’s signature double F logo stamped on all of their premium products, has lured celebrities from Mischa Barton to Sarah Jessica Parker to Kanye West, who once shaved the symbol into his head. Talk about brand loyalty.

Enter the Prada giveaway at Ideeli, right now!  Please click HERE if you are not a member of Ideeli yet. The drawing of the winner will be on Fri, May 15 2009 at 09:04PM EDT